Jesus (Jess) G. Nieto
of Birth: September
Work (661) 325-5098 Cell: (661) 578-8278
Vidoephone: (661) 578-6033
California State University, Long Beach 1968-70, Bachelor of Arts Degree,
Political Science Major, (areas of concentration in Political Science: American
Government & Politics, Comparative Governments; Political Theory &
Philosophy), and Minors in Spanish Literature and History.
Additional Graduate Work at the
Farm worker 1962-1966 San Joaquin Valley
North Bakersfield Recreation District 1966-68: Recreation & Sports
Sears & Roebuck Co. 1966-68: Dishwasher & Sales Clerk
American Youth Foundation 1969, Youth Counselor,
1971-1973; Professor, Founder & Coordinator/Director of Chicano Studies
& Chicano Cultural Center 1971-1977; Developed B.C. Bilingual Bicultural
Teacher Corps Program in coordination with California State University,
Bakersfield 1974; Developed international education program (Project MECHICA) in
Chicano Studies in Mexico for U.S. students to study abroad, and conduct
research on the development on bilingual/bicultural teaching materials later at
Dr. Jess Nieto (left) and Dr. Julian Nava, U.S. Ambassador to Mexico 1978-81 at a Heritage of America function. Dr. Nava supported the Project MUSTT (Mexico - U.S. Technology Transfer) project between Mexico and the US, and he introduced Dr. Nieto's idea for a Binational University to President Jose Lopez Portillo of Mexico and the US during the Carter administration.
member of Faculty Committee of BC graduation requirements, introduced in 1971 a
proposal for the establishment of “cross-cultural awareness” requirements
for Associate of Arts graduation requirement. With the support of
President Dr. John Collins, it was accepted at BC in 1973 more than 20 years
before colleges and universities began requiring a course or courses in
“cross-cultural awareness,” or “diversity.”
taught include: History 30A of Mexico; History 30B Chicano History: United
States Government & Politics; U.S. History 17A: Explorations & Colonial
Period to 1865; U.S. History 17B: 1865 Reconstruction To The Present; Psychology
44: Mexican Americans & Group Dynamics & The Individual In A Changing
Society; Chicano Studies 45: Topics in Chicano Studies (in conjunction with the
international studies program I established.)
development includes Introduction To Ethnic Studies I: African American &
Chicano Studies; Sociology 36, Sociology of the Mexican American;
Sociology 36A: Fieldwork In Chicano Sociology; Philosophy 35: Mexican &
Chicano Philosophy; Music 38: Music of the Mexican American; Chicano
Studies/Art 32B- Chicano Art
Internship at Bakersfield College, 1975-1977, as a part of my internship I
handled a variety of duties for President Dr. John Collins as an assistant.
Delano College Center 1977-82: Was responsible for all academic programs,
student services, and community services for the College Center. Was also
responsible for working with the Delano College Center Foundation.
worked on developing international education programs for the Kern Community
College District and the League For Innovation with Kern Community College
District Chancellor Dr. Jim Young and Dr. Terry O'Bannion of the League.
Butte Community College- Colleges Overseas, 8 week study tour of Western
Europe and North Africa, summer 1973. Courses taught include Comparative
Governments of Western Europe, and Civilizations
and Cultures of the
State University of New York: Developed a summer program in Mexico City
for students of the SUNY system and The University of Arizona- Tucson, and Pima
Community College of Tucson with Dr. Steve Escow, President of Rockland
Community College of Suffern, New York, and Dr. Jorge Perez Ponce of the
American Association of Community And Junior Colleges- International Programs of
Washington D.C. Taught courses in Pre-Columbian Culture, History, &
Civilizations at the National Museum of Anthropology in Mexico City, and also
held classes at the Benjamin Franklin Library, Mexico City. Organized
Spanish language courses for the program at the Mexican and
Marketing & Financial Management Enterprises, Inc. Marketing
Consultant, Hispanic market specialist, 1977-82. Worked on a variety of
projects with several market segments including the sports and Hispanic markets
before the Hispanic market was actually called “Hispanic” by the
Mendoza, Dillon Y Asociados, Inc. 1982-83, Vice President Client
Nieto & Associates: Marketing & Advertising, Founder &
President, 1983 to Present,
has developed cultural and educational programs, television specials (these
programs have been viewed in several large
Heritage of America in collaboration with One Stop Immigration of Los Angeles to
get S.I.A.G. federal funding, I developed an instructional program for Hispanic
adults in Kern County with funds of the Immigration Reform Control Act of 1986
to assist in the integration of these adults into U.S. society. I
established English As A Second
Language classes, adult literacy classes (some of these classes consisted
of teaching Mexican Mixtec Indians Spanish so that they could then start to
learn English), and citizenship classes in Bakersfield, Arvin, Lamont, Delano,
McFarland, Wasco, Shafter, Lost Hills, Taft, Rosamond, and Tehachapi for over
3,500 adults between 1989 and 1992. I implemented the Paulo Freire method
or philosophy of education, and the "New Literacy" approach to
teaching. Heritage of
Continued Work in the New Citizenship & Immigrations Services
Program: Heritage of America has continued to work in opposing efforts by
politicians and the general population to blame immigrants, and more
specifically, undocumented immigrants for the economic and social problems of
our country. HAECF continues to offer
classes to help citizenship applicants prepare to take the citizenship test, and
it provides other immigration-related services, such as completing petitions for
relatives, translation of documents, renewal of Resident Alien cards, work
permit renewals, affidavits of support, political asylum petitions, letters of
inquiry to the Immigration & Naturalization Services and a variety of other
INS applications or petitions. Heritage of
H.O.P.E. (Housing Opportunities & Economic Development) Heritage of
America has purchased houses through FHA 203 (k) and 203 B programs,
refurbished them, and then sold the houses (through an assumable loan) to
FHA-qualified buyers on a no-down payment basis. Heritage has awarded
(given away) over $350,000 to first time buyers for their down payments and
closing costs since 1995. Our work has also involved providing residential
loans to people; conforming/conventional loans, and FHA Title I and Title II, loans.
Education: HAECF has developed several international educational programs with
I have been invited by UNESCO, the Chinese government, and several
educational institutions of
Developed Project CAT (Chinese Actors Training) for China
International Trade Investment Corporation’s Century Hero Film Company aimed
at training Chinese actors, and a joint program in feature film production.
Developed Projects ELAT-China and ELAT
The Abacus Project
Visited and provided educational consultation to a number of educational
institutions and educational groups including universities, educational
districts and private schools including but not restricted to Beijing,
Tianjin City, Chengdu, Shanghai, Xi’an, Shangdong, People’s Republic
of China, June 1996 to the present, ongoing programs.
Developed and hosted educational delegations of officials, educators, and
students from various cities and regions of China including Tianjin City,
Beijing, Shanghai, Shandong, Xi’an, Haibei, & Chengdu to Bakersfield every
year beginning February-April 1996 to the present. This includes
educational programs for groups of Chinese students, and Chinese administrators
and teachers in
I-CLAD (International Cross Cultural & Academic Development) Certificate
Program. In 2002 this program was developed for the Nankai Educational
Developed two summer school programs for two high schools of Shanghai,
China in Bakersfield and Pine Mountain Club, California 1998. Worked with
Developed a teacher training program in ESL techniques, first and second
language acquisition theory and practice, and ESL methods including total
physical response with the Bureau of Education of the Pu Tuo District of
Developed a Sino-Mexican (
A training & educational program on the WTO
(World Trade Organization) was developed for
of San Diego- Bakersfield Program (1996 to 2004) - Developed program and courses
for the Division of Continuation Education of USD for the Cross Cultural,
Language and Academic Development Certificate Program (CLAD) required by the
State Department of Education for the State of California for public schools.
I developed the following courses: Education X558Z Cultural Diversity And Its’
Impact on Education; Education X558X First And Second Language Development And
Structure For The Classroom Teacher; Education X558Y Theories And Methods In
English Language Development And Content For The Classroom Teacher ; and courses
in Spanish Language Development. I teach these courses for USD through the
California State University Long Beach- I developed
the Chicano Latino Scholastic & Leadership Academy in Bakersfield in 2005
for students from Bakersfield College, California State University Bakersfield,
and Taft College. The
Cuatro Vientos Internacionales, Inc. – This company, established in
February 2007 was developed to work with Proveedora y Procesadora De Agave Tres
I. Description of Nieto & Associates: Marketing & Advertising
and Associates is a
and projects revolve around such areas as these:
Comprehensive marketing plan development
Corporate seminars on select topics
Research (Quantitative as well as qualitative)
Advertising (TV, radio, outdoor, & print, production creative,
media planning & buying)
Promotions (Some promotions have involved as many as 120,000 persons for
a two- day event.)
Public Relations (Corporate message or image enhancement)
Internet Marketing & Advertising
following list includes ongoing clients and those for whom Nieto &
Associates has performed special projects and events on a periodic basis:
Younger, Cohn, Stiles: A Law Corporation,
& Financial Management Enterprises, Inc. Encino, California.
Projects/clients included, but not limited to: Ford Motor Company (Developed
national Vamos Juntos Project);
Vineyards, Santa Maria, California. Consumer research and brochure development
for corporate investment, 1983-84.
of the Pacific--Rancho Palos Verdes, California, advertising, 1984-85.
Johns, & Laws Advertising, Inc. Los Angeles, California. Kahlua
Hispanic market consultation, Dominos Pizza (Hispanic market consultation)
Foods, Inc. Los Angeles, California - Research (Secondary & Qualitative) –
Marketing plan development; development of new line of products (spices and
condiments); creative and production (Radio, TV); media; promotion: The First
International Los Angeles Mariachi Festival At Universal Studios (1985)
Universal Studios, Los Angeles, California; Developed and organized
"The First International Los Angeles Mariachi Festival", September
12-13, 1985 for Lawry's Foods, Universal Studios, Pan American Foods, Gamesa
Foods, and Western Airlines. Unprecedented music festival with eight world class
mariachis including Mariachi Vargas De Tecatitlan, Mariachi Los Camperos De Nati
Cano and Mariachi Los Galleros De Pedro Rey played together for the first time.
Wright Toyota, Bakersfield, California Hispanic advertising, focus groups
Groups Research for Browne, Broileet, Taylor & Wheeler Law Firm, Santa
Monica, CA 1994-1995-1996.
Groups Research For Steinbrecker & Cohen Law Firm, Encino, CA., 1994-1995.
Empire Transit District, Bakersfield, California. Consultation on bus
color design; signs, etc. - Hispanic advertising, television & radio
National Bank, Bakersfield, California Research on Hispanic demographics,
trends, and use of banking services (1982-1983).
Venture With Multi Media American,
Camino Real Hotels (Las Brisas in Acapulco, Las Hadas in Manzanillo, Mexico;
advertising and media) (1989-1990).
Real Ixtapa, Ixtapa, Mexico, Advertising, national
Resort, Acapulco, Mexico, Research and advertising
California, San Francisco, California, Qualitative focus groups research (1986).
Water, Sparkletts Water/Alhambra Water, McKesson Corporation, Los Angeles,
California, Research; (Quantitative and qualitative) Advertising (Creative,
production, media), Corporate seminars on Hispanic market (1986-1992).
Federal Credit Union, Bakersfield, California, Advertising. (1986-
Maya Hotel, Cancun, Mexico; U.S. markets, radio advertising, English &
Hotel & Beach Resort, Cancun, Mexico, U.S. markets, radio advertising,
English & Spanish (1985-1993).
'ma can Hotel,
Americana Hotel, Tijuana, Mexico, research & advertising, TV, radio,
print, outdoor (1986-1990).
Concha Beach Resort, La Paz, Baja California, Mexico, California &
Arizona markets, TV advertising (1986-1990).
Presidente Hotel, Cabo San Lucas, Baja California, Mexico, TV advertising
Note: Work on the majority of these hotel
accounts involved research, advertising (creative, production & media),
promotions, and sale of rooms to wholesale and travel agencies in the
Contel Telephone Services, Bakersfield,
California. Research (qualitative- focus groups), Creative, production, radio
& print advertising. Markets included
Ford-Lincoln-Mercury, Shafter & Delano, California. TV & radio
Laidlaw Environmental Services of California,
public relations work on environmental and public relations issues, April 1993
to June 1994, Bakersfield, California.
Coastal Pacific, Inc.,
Crystal Geyser Water Company,
The Wine Group, Inc.
Marketing & Advertising Awards: Local,
Regional, & National
This is not a comprehensive list, but it includes a representative list
of some of the awards received:
Award for Excellence, Poster Design, Los
Angeles Ad Club, "Menudo Sunday," 1984 U.S. Menudo Championship, 1984.
Award, Bakersfield Ad Club, Award of Excellence, TV, Non-English Category,
Golden Empire Transit, 1989.
Award, Bakersfield Ad Club, Award of Excellence, Radio, "A Special
Place," Image Category, Hotel Casa Maya Cancun, 1990.
Award, Bakersfield Ad Club, Award of Excellence, Radio, "Next Please,"
Non-English Service Category, One Stop Immigration & Educational Center,
Award, Bakersfield Ad Club, Award of Excellence, Radio, "Como Llegaste,"
Non-English Category, Golden Empire Transit District, 1989.
Award, Bakersfield Ad Club, Award of Excellence, TV, "Hablamos Su Idioma,"
Non-English Category, Chain Younger Law Firm, 1987.
Award, Bakersfield Ad Club, Award of Excellence, TV, "Agua Perfecta,"
Non-English Category, Sparkletts Water, 1990.
Award, Sacramento Advertising Club, Award of Excellence, Car Sales Category,
"Agent'" Holiday Ford Lincoln Mercury, 1991.
Microphone Award, National Finalist, Non-English Category, Sparkletts Water,
Microphone Award, National Finalist, Non-English Category, Sparkletts Water,
Microphone Award, National Finalist, Beverage Category, Sparkletts Water, 1990.
Microphone Award, National Finalist, Transportation Category, Golden Empire
Transit District, 1990.
Microphone Award, National Finalist, Non-English Category, Golden Empire Transit
Microphone Award, National Finalist, Packaged Foods Category, Lawry's Foods,
Microphone Award, National Finalist, Non-English Category, Lawry's Foods, 1990.
Microphone Award, National Finalist, Tourism Category, Hotel Casa Maya
Microphone Award, National Finalist, Tourism Category, Hotel Casa Maya
Award, (Comparable to Academy Award, except it is for the advertising industry),
1991, Sparkletts Water, "En El Camino"
Award, 1990, Aqua Vend Water, "Abuelito"
Gavel Award, National Trial Lawyers Marketing Association, Best/1st in Nation
For Yellow Pages Advertising, Chain Younger Law Firm, Boston, Mass., 1989.
publications, curriculum development, paper presentations:
G. Nieto, "A Case Study Of The Oil Expropriation In
G. Nieto, "Political Implications of Rural Urban Migration On The Brazilian
Revolution of 1964." A Latin
American Studies Center Paper & Masters Thesis.
G. Nieto, "The Rise And Fall Of The Mexican Catholic Church." A Latin American Center Paper.
G. Nieto, "An Interview With Dr. Tirano Galvano: A Leader To The Opposition
To General Franco In
G. Nieto, "Feelings Through Interaction." Philosophy Of The
Garcia and Jesus G. Nieto, "The Education Of La Raza In The
Southwest," TV Special For KJTV-17. March 1973.
Garcia and Jesus G. Nieto, "Bilingual-Bicultural Education: An Educational
Solution In The Southwest," TV Special For KJTV-17.
Garcia and Jesus G. Nieto, "Reactions and Counter Reactions To The
Education Of La Raza," TV Special For KJTV-17,
G. Nieto, "The
G. Nieto, "Cinco De Mayo: A Historical And Cultural Analysis," TV
Special For KERO 23.
G. Nieto, Mexican And Chicano Art: An
Anthology. Title IX: Ethnic Heritage Studies Programs Project MECHICA.
G. Nieto, Pre Columbian, Mexican, And
Chicano Thought And Philosophy. Vol. 1, Vol. 11. Title IX: Ethnic
Heritage Studies Programs-Project MECHICA.
G. Nieto, "Repatriation Of The 1930's, the Pachuco Riots, Farm workers, And
The Movimiento: A Talk With Carey McWilliams," Videotape Interview. Chicano
Cultural Center, Bakersfield College.
G. Nieto, Chicano Philosophical Foundations: A Talk With Federico Sanchez,"
Videotape Interview. Chicano Cultural Center, Bakersfield College.
G. Nieto, "The History Of The Chicano: His Pre Columbian Past,"
Produced TV documentary for Bakersfield College, Chicano Cultural Center, and
McGraw-Hill Broadcasting Inc. KERO 23, March 1975.
G. Nieto, "Chicano Studies - International Perspectives," paper
presentation at the Multicultural Institute Conference.
G. Nieto, "International Education In The Community College In
G. Nieto, "Chicano Access To Higher Education," Paper Presentation for
the Association Of
Albi And Jesus G. Nieto. "Sighs
and Songs of Aztlan: A Chicano Literature Anthology." Funded by Ethnic
Heritage Studies Programs, Title IX, Washington, D.C. Universal
Press, Bakersfield, California, 1975.
G. Nieto, "Guide To An Analysis of Curriculum Materials For Ethnic Heritage
Programs." California State Department of Education, Sacramento, 1976.
Co-author and member of Design Group. (The guide has been used throughout the
G. Nieto, "The Use of the Media for Bilingual/Bicultural Education,"
Fifth Annual International Bilingual/Bicultural Education Conference, San
Antonio, Texas. April 29-May 2, 1976.
G. Nieto, "Music As Cultural History," American
Issues Forum. Nationally syndicated newspaper article. January, 1976.
G. Nieto, "Socializing Americans: School and Community," American
Issues Forum. Nationally syndicated newspaper article. April, 1976.
G. Nieto, A Chicano Studies Bibliography. Title IX: Ethnic Heritage Studies
Programs - Project MECHICA.
G. Nieto, Project Mexico Director 1975, 1976, 1977. International Chicano
Studies Study Tour Program. Trips to various locations of
G. Nieto, "Project M.E.Ch. I.C.A.: Materiales para Estudios Chicanos
Interculturales de America," Resources In Education, ERIC, Document
Reproduction Service, ED 115-331,
G. Nieto, "Mexican Americans and Mental Health Practices With A View of
Curanderismo" Symposium presentation for
G. Nieto, produced television documentary, "Where are The Roots of
Men?" for the Chicano Cultural Center of Bakersfield College and the
McGraw-Hill Broadcasting Inc., KERO TV-23, Bakersfield, California. (Documentary
filmed on the site in various parts of
G. Nieto, project director of HERITAGE OF AZTLAN. Project on the research and
development of a television series on the history, culture, and heritage of the
Chicano. Funded by the National Endowment for the Humanities. Sponsored by
KCET-TV 28 - Los Angeles and in cooperation with Bakersfield College,
Bakersfield, California. October 1977 - August 1978.
G. Nieto, along with Luis Valdez and Edward Gruskin, researched and wrote
television script, "Plumed Serpent
and Smoking Mirror," a two hour dramatization based on the Toltec
period in Tula (Mexico) during Quetzatcoatl's rule in the 10th century A.D.
Funded by the National Endowment For The Humanities and in cooperation with
KCET-TV 28 Los Angeles, California. 1977-78.
G. Nieto, developed television documentary, "Pre-Columbian
Cosmology." Grant by the
Jesus G. Nieto. "Chicano Cultural Renaissance," radio program for
La Universidad Nacional Autonoma de Mexico with Rene Villanueva, Mexico
City, program #394, July 25, 1978, 30 minute program.
Jesus G. Nieto. "The Chicano Movement," radio program for La
Universidad Nacional Autonoma de Mexico with Rene Villanueva, Mexico City,
program #395, July 18, 1978, 30 minute program.
G. Nieto, "A Community-Based Cross-Cultural Curriculum Approach With A
Mexican American Focus" (paper presentation), The Society For Intercultural
Education, Training And
G. Nieto, "
Jesus G. Nieto, "El Canto Nuevo: Los Folkloristas," Somos
Magazine. May 1979, San Bernardino, California.
Jesus Nieto, " La Lucha De Los Obreros Del Campo Y El Movimiento
Chicano," presentation at La Escuela Nacional De Ciencias Biologicas of
National Polytechnic University, Mexico City, July 18, 1979.
Jesus G. Nieto, "Analysis - Estudio Sobre El Papel De Intercambio
Educativo En La Educacion Mexicana," for the Secretary of Public Education,
Republic of Mexico, and U.S. Mexico Quadripartite Commission, October 1979.
G. Nieto, "The
Collins, Jesus G. Nieto, and Bennett Tom, "Variables Associated With The
Professional Advancement of Minority Administrators in California Community
Colleges," paper for symposium "Minority Leadership For The
G. Nieto, "Project MUSTT: Mexico-U.S., Technology Transfer," Focus
On Learning and Teaching, Kern Community College District, Bakersfield,
California, spring, 1980.
Jesus G. Nieto, "Informe Del Estudio Inventario De Programas De Los
Estados Unidos y La Republica De Mexico," (Report on U.S. Mexico
Educational Programs) Commission of the
Californias Study, Los Angeles, California, June, 1980.
G. Nieto, "The Aztec: Artist And His World," CAMINOS
Magazine, October 1980, Vol. I. No. 6,
G. Nieto, "A Proposal For A New Partnership Between Private Enterprise In
Nieto, “The Untapped Market: Reaching the Hispanic Consumer,"
in Advertising Age by Jack Feur,
“Lawry’s Leaps Into Hispanic Products,” describing development of new line
of products handled by Jess Nieto of Nieto & Associates, August 19, 1985.
G. Nieto, Peggy Nieto, "Images of Mexico- Cosmology of Ancient
G. Nieto, "Opinions And Attitudes of
of Jess Nieto by The
of Jess Nieto by Tim Heinrichs of The
of Jess Nieto by
of Jess Nieto and John Stallcup (Marketing Manager, Sparkletts Water Systems
Company, Los Angeles) by Bickley Townsend of
American Demographics Magazine, “Quenching Hispanic Thirst,” December
Jess Nieto. “Latino Power Still Lacking:
Candidates’ Lip Service, At-Large Voting Hurt.” The Bakersfield Californian Newspaper, Bakersfield, California.
October 16, 1990.
G. Nieto, "Heroes and Role Models: Comparison Of African American And
Latino Attitudes." Comparative analysis of two population groups in the
G. Nieto, "District Voting Pushed To Give Representation: At-Large System
Alienates Minority Voters," The
G. Nieto, "Immigrants Benefit, Not Jeopardize
G. Nieto, "The
G. Nieto & Pat Rainey, Under Fire:
Voices of Minority Males, An Anthology (Volume I: Culture Specific Agents &
High Risk Health Behaviors; Volume II, Cultural Influences & Human Services
Issues). Author and editor for a collection of papers presented at
two conferences at CSUB on The Endangered Minority Male sponsored by One Stop
Immigration & Educational Center-Bakersfield (now Heritage of America
Educational & Cultural Foundation) and the Department of Sociology- CSUB,
under a grant from the Office Minority Health, with a supplementary grant from
the Blanche and Irma Weill Foundation, May 1994.
Nieto. ”Children In
Nieto, “The Impact of Immigration on Future Public Policy,” a paper
presentation at the Chicano / Latino / Cubano Experience Conference : Yesterday,
Today, and Tomorrow, Centro de Estudios Sobre Estados Unidos, La Universidad de
la Havana, Cuba, July 13-15, 1999.
Nieto, “The Impact of Globalization on the Education of Immigrant Children,”
a paper presentation at the Conference of Globalization, La Universidad de la
Havana, Cuba, March 2007.
Nieto, "Quality Education & Primary Education" paper
delivered and published in Mandarin & English at the International Forum on
High Quality & Harmonious Development of Education, UNESCO and Nankai
Education Bureau, Tianjin City, China, October - November 2007.
Nieto, "People to People Initiative: A
Nieto, "The Chicano / Latino Experience in the
research and writing projects include the following:
“A Chicano Social History of the
“Unsung Heroes: The Chicano Movement.”
“An Unfinished Education- Successes & Failures.”
“Immigration Reform: Myth or Reality?”
“The Nieto Family Legacy: A
“Echoes of Sighs & Songs of Aztlan: The Poetry & Prose of Jess
III. Consultations and Projects
to a variety of Agencies, Institutions, Governments, Groups, and Organizations,
Educational consultant to Mrs. Fu Lin Zhang, CEO of school in
Project Director for The Endangered Minority Male Conferences at
California State University, Bakersfield; through One Stop Immigration &
Educational Center-Bakersfield and the Sociology Department of CSUB, funded by
the Office of Minority Health, Washington DC. March and June 1993.
Project Director for "En
Busca De Un Mañana Mejor" (Spanish Language Parenting Program),
Parenting Education classes, under Heritage of
Delegation Member of Congressional -
Continuation of Peace Delegation To Central
America information and report: The following list includes some, but not all,
of the individuals, groups, governments, and organizations the Peace Delegation
met with in Central America: In Mexico met with Bernardo Sepulveda, Foreign
Relations Minister, and Salvador Samayoa, Political-Diplomatic Commission of the
Farabundo Marti Front For National Liberation and the Democratic Revolutionary
Front (FMLN-FDR), and U.S. Ambassador John Gavin; in Honduras met with Dr. Ramon
Villeda and Leo Valladares-Foreign Relations Ministry, Luise Druke- Deputy
Representative and Interium Representative for the United Nations High
Commissioner for Refugees (UNHCR), the National Party, the Christian Democratic
Party, the Bu-Giron Movement of the Liberal Party, the Liberal Democratic
Revolutionary Movement of the Liberal Party, and ten other major political and
workers organizations, Ramon Valladares, Judge for the Supreme Court; in El
Salvador organized for the international press and U.S. Congressman George Brown
(Chairman of the House of Representatives Intelligence Committee) a historic and
first ever meeting with the FMLN including Commanders Joaquin Villalobos, Jorge
Shafik Handel, Facundo Guardado, Lucio Rivera, Leo Cabral, Miguel Mendoza,
Carlos Argueta, Mercedes del Carmen Letona, residents of Perquin, Morazan,
Archbishop Arturo Rivera y Damas, Mothers' Committee For The Political
Prisoners, Assassinated and Disappeared "Oscar Arnulfo Romero", Dr.
Miguel Angel Parada, Rector (President) of the University of El Salvador, and
President Napoleon Duarte; in Nicaragua met with President Daniel Ortega,
Commander Tomas Borge- Minister of the Interior & only surviving member of
the Sandinistas, Jose Leon Talavera Salinas - Vice Minister of Foreign
Relations, Commander Omar Cabezas - Ministry of the Interior; and in Cuba met
with President Fidel Castro, Ramon Castro (brother of Fidel), and members of his
Keynote Speaker Presentation- First Annual Association of Hispanic
to Commission of The
and organized "Day of The
Keynote Speaker For Multicultural Education Summer
Institute at Northern Arizona State University, Flagstaff, Arizona, June 29-30,
State Government of Oaxaca, Mexico, 1975-1977,
consultant on economic development issues especially as related to tourism and
Mexican National Council of Science and Technology, 1979-1981, consultant
to CONACYT on development of strategies for training programs in the
Developed national pilot program for CONACYT at
Project MUSTT (
Board of Directors and Vice President for CAMINOS MAGAZINE, 1976-1985,
Advisory Council, SOMOS
Grupo Sigma, S.A., Mexico City,
Spring 1980. Helped develop business plans for
Fossil Energy Corporation,
Consultant to the
Member of Accreditation Team to
United States Department of State Bureau of Education and Cultural
Affairs: Office on Inter-American Programs, the Latin American Regional Project,
New Forms of Post-Secondary Education, 1978-79. Worked with 18 governmental and
educational leaders from
U.S. Mexico Quadripartite Commission, on U.S. Mexico Bilateral Relations,
New York and Mexico City, (worked with U.S. Executive Director - Jeffrey Peters)
"Doing Business In Mexico," A symposium to Kern County
businessmen from the petroleum, tourism, agricultural, real state, banking,
foreign investment, and legal sectors.
San Francisco Community College District. Workshop presentation on
"Ethnic Studies -- The State of the Arts."
California State Department of Instruction: Bureau of Inter-Racial
Relations. Consultant on Title IX: Ethnic Heritage Studies Programs.
Bakersfield City Schools District. Consultant on Chicano Studies.
Kern County District Ad Hoc Curriculum Committee (Helped prepare District
Program Guidelines to meet requirements of Article 3.3
Dr. Nieto has been involved in a multitude of
community activities throughout his adult life. The following list
includes some, but not all, of the activities he has been involved with:
Involved with the John F. Kennedy political campaign in 1960 while in
junior high school. Worked with the Viva Kennedy Campaign in
Bobby Kennedy for President, 1968. Worked on his campaign while
McGovern for President Campaign 1972- worked on the McGovern Campaign,
getting the vote out during the primary and general election, Bakersfield,
Ray Gonzales for 36th District, State Assembly- worked for
this successful campaign in Bakersfield, Kern County, California, 1972 - also
worked for unsuccessful effort to reelect Gonzales in 1974.
Commission of the
Select Projects with U.S. Ambassador Julian Nava of
Alan Cranston for
Committee to Elect Michael Dukakis U.S. President- Worked on the effort
to get the national Hispanic vote for Dukakis. Even though Dukakis lost
the election, our special committee’s work on the Hispanic vote proved to be
Californios for Fair Representation- 1980. Worked with state
coalition on political redistricting. Helped achieve redistricting at the
Board of Supervisors in
Ray Gonzales for California Senator of 16th Senatorial
District, 1990, unsuccessful. Also worked for 1992 unsuccessful effort to
elect Ray Gonzales for 5th District, Board of Supervisors,
Co-Chairman of the
Dianne Feinstein for U.S. Senator,
Campaign to Reelect Cal Dooley, For
United Farm Workers of America 1971 & At Various Times To The
Present: 1971- Helped Organize with wife Peggy Nieto and mother Guadalupe Nieto
the “Friends of the Farm Workers Boycott” of Grocery Stores in Bakersfield,
California 1972; worked to develop public support on a variety of legislative
issues for the UFW; 1984-1985 developed training program for UFW President Cesar
Chavez and his executive board on research and marketing techniques and issues
particularly as it related to the boycott of table grapes; worked on a variety
of programs with UFW President Cesar Chavez as they related to economic
development (team taught a course with Cesar Chavez through CSUB at La Paz for
One Stop Immigration).
One of founders of Chicanos Unidos for Progress,
Co-Founder (with 11 other persons) of